Brand Identity Kit
Brand Identity Kit gives a growing business a look that feels established: a logo, a colour palette and a type system that work together, plus the files and guidance to use them consistently. It suits new businesses that need an identity from scratch, and older ones whose logo was made in a hurry and no longer fits who they are.
What's included
What to expect
Within one business day of your payment arriving, we email you to book a 30-minute kickoff call. We talk through your business, your customers, the competitors you want to stand apart from and any styles you love or dislike. You then fill in a short intake form with examples and any existing material, and the two-week timeline starts once we have it.
In the first week we develop three distinct logo directions, each shown on realistic examples such as a website header, a business card and a social profile, so you can judge them in context rather than on a blank page. You choose one direction, and we refine it into the final mark while building the colour palette and choosing a heading and body typeface pairing that reads well on screen and in print.
The package includes three revision rounds. A round is one consolidated list of changes, so it helps to gather feedback from everyone involved before you send it. Most clients use the first round to settle the direction and the rest to fine-tune details such as spacing, weight and colour.
At delivery you receive the final logo in SVG, PNG and PDF, a social media profile kit with images ready for your accounts, and a one-page usage guide that shows how to use the logo, colours and fonts correctly. Anyone who designs for you later, from a printer to a web developer, can work from that guide and get consistent results. Once the package is paid in full, the final logo files are yours.
Throughout the two weeks you work with the same small team, and we share every stage as a simple link you can open on any device, so feedback is quick to give. If a deadline is coming up, such as a launch or a print run, tell us at kickoff and we plan the stages around it.
Not included: printing, signage, trademark searches or a full brand strategy, which we can quote separately if you need them. Before you pay, email sales@developersguru.store to book a short call with our team, so we can confirm the package fits. Then pay online, in full or with a 50% deposit, or arrange payment by email.